Mobile companies, app developers and mobile phone service providers will surely be adjusting with the recent result of the study done by Coda Research Consultancy. According to the study, more Italians will watch TV and videos by the year 2015. Estimate number of revenues is as high as $685M alone for the said country.

This study is based on the current figures and lifestyle of Italians. At present, there are 1.2 million mobile phone users in Italy that access TV content while on the go. According to the author of the report Steve Smith, though most Europeans go for video, games, texting and accessing social networking sites these consumers will be more open in watching TV and videos in the future.